Alena Ivochkina — conceptual photographer
Alena Ivochkina — conceptual photographer
Alena Ivochkina — conceptual photographer

In her work, Alena Ivochkina shows reality through the prism of imagination. As an artist, she tries to catch some moments or create some images that might look familiar but get some unexpected shapes. Alena tends to look for sophistication in simple images leaving space for intrigue. Usually her story behind is not what it appears to be. To create her works she often uses trivial materials and elements of surrealism and minimalism. Color, photography, and digital manipulation serve as helping tools for telling surprising visual stories.



Colorful mood

In the project, the main element is clothes, which sets the mood for me for the whole day. After all, clothes are not just a piece of fabric! It’s a way of communicating with the world. Color, shape, patterns and material — everything influences the choice. It’s like as if I am hiding into the thing I’m wearing, trying to disappear in a beautiful wrapper. My clothes convey the mood that I want to show the people around me, keeping back what I feel inside.    

Alena Ivochkina — conceptual photographer

Alena Ivochkina — conceptual photographer

It’s all in the hat

When one day is like another, and nothing seems to change, I really want a fairy tale. My series of self-portraits, “It’s all in the hat “, taken at home using random objects, shows that you can see something special in ordinary activities.


Alena Ivochkina — conceptual photographer
Alena Ivochkina — conceptual photographer
Alena Ivochkina — conceptual photographer
Alena Ivochkina — conceptual photographer

About Alena

Alena Ivochkina (1980) is a visual artist based in Chelyabinsk, Russia. She got a degree in economics and worked in this field for many years. 

In 2019, she got interested in hiking, and that was the moment when photography turned into a hobby for her. The first camera was gifted to her and she decided to take up the challenge of her life. In 2020, she completed the course “Art and Professional Photography” at the South Ural State University. Until 2023, Alena photographed mainly landscapes while hiking. 

In 2023, she completed a fine art course and began taking self-portraits. Alena’s works have been awarded at international competitions and have been exhibited in many group and solo exhibitions. 

Currently, she creates photos in the style of fine art photography and from time to time she explores other artistic directions. 

Alena Ivochkina — conceptual photographer

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